Marketing Communications Manager

Location: 
Remote , MA

Brand:   Brooks Automation

REQ ID:   R7084

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Overview

At Brooks, new ideas, new technologies and new ways of thinking are driving our future. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.

Job Description

Marketing communications professional with experience working in a fast-paced environment.  This individual will be responsible for strategizing, creating, implementing, and tracking marketing communication elements within one of our exciting new product lines. This includes lead generation tactics, tradeshows, e-mail and direct marketing, content marketing, advertising, collateral development and social media.

Responsibilities

  • Develop integrated marketing campaigns to support business goals and sales targets
  • Work with communication and product marketing teams to ensure messaging is on target
  • Execute multi-touch program elements including email campaigns, digital advertising, social media content, tradeshows, seminars, etc.
  • Update dashboards to measure effectiveness of programs
  • Support product launches
  • Enhance and promote brand awareness and acceptance with our internal and external customers

    Qualifications

  • Bachelor’s degree in Marketing, English or related field required (advanced degree preferred)
  • 3+ years of experience in B2B content marketing, brand marketing or communications.
  • Experience with planning and executing marketing plans with measurable KPIs that will drive brand awareness and generate leads
  • Strong writing experience mandatory with solid verbal/presentation skills.  Writing samples required
  • Thrives on working with highly technical information and distilling it through to appropriate audiences
  • Creative and entrepreneurial – ability to brainstorm unique, big ideas, and see them through to detailed execution
  • Strong organizational and analytical skills and detail-orientation – ability to prioritize and operationalize projects

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