Senior Product Marketing Manager

Remote - US , IN

Brand:   Brooks Automation

REQ ID:   R5028

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The purpose of the Senior Product Marketing Manager is to drive marketing initiatives, projects and strategic market research designed to promote, support and grow current Informatics Platforms service lines.


  • Analyze market trends characterize the competitive landscape to identify target markets and develop lead generation strategies for Informatics Platforms services
  • Identify opportunities for increasing customer and business value through new services or service differentiation by representing the voice of the customer
  • Evaluate and communicate competitive threats, strengths and weaknesses, and fine-tune service offerings and forecasts accordingly
  • Work with business leaders and stakeholders to define pricing strategy, service positioning and differentiation
  • Support enterprise and business unit planning and forecasting
  • Work with marketing communications to develop content and strategies for outbound communication, inbound strategy, and sales enablement / collateral
  • Develop and implement company-wide go-to-market plans for new services and work with all departments to execute 
  • Participate in and lead Enterprise-level, multi-service line strategic growth initiatives

Qualifications :

  • MS in Life Sciences required, Ph.D. in Life Sciences preferred
  • 7 - 10 years of experience in informatics platforms (LIMS or LIS) with focus on product development, marketing, product management, customer and account management, or market research required
  • Experience developing and presenting product marketing materials required
  • Experience in customer-facing position within the biotechnology or science industry preferred
  • Strong understanding of LIMS / LIS and other Informatics Platforms products and services
  • Demonstrated proficiency in marketing or product management including participating in market analysis, planning and new product development
  • Excellent interpersonal skills; both verbal and written are essential

EOE  M/F/Disabled/VET

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