Vice President of Marketing

Brooks Life Sciences (BLS) is a global leader in the life sciences space with headquarters in Chelmsford, MA, and offices and operations worldwide. We are a market leader in automated biosample management solutions and genomic services across areas such as drug development, clinical and advanced cell therapies for the industry's top pharmaceutical, biotech, academic and healthcare institutions globally.   We provide unparalleled capabilities with our lab analysis, sample management and storage services, informatics software, and consumables, with the largest installed base managing over 1 billion samples globally.

Brooks Life Sciences is part of Brooks Automation (Nasdaq: BRKS).

At Brooks, new ideas, new technologies and new ways of thinking are driving our purpose; to advance science and technology to enable a healthier and more connected world for everyone, everywhere. We believe each employee brings diverse perspectives, unique value and untapped potential that can be developed to mutually enrich the individual and the organization alike.

All we accomplish is grounded in our Core Values of Customer Focus, Achievement, Accountability, Teamwork, Employee Value, and Integrity.

Position Summary

The Vice President of Marketing is responsible for leading best-in-class marketing strategies and operations to drive top-line growth, improved profitability, and market share gain. In this position, you will provide leadership to a global team responsible for defining and executing the Marketing strategy to deliver short and long-term commercial success with a broad portfolio of products and services for Brooks Life Sciences. Reporting directly to the Senior Vice President and Chief Commercial Officer for Brooks Life Sciences, you will collaborate across all business units to ensure implementation of best practices and development of market position.

Essential Job Functions

• Build the global marketing plan including value proposition, positioning, segmentation, sales enablement, and aligning execution across all geographies and segments. This will include short and long-term marketing strategies to support existing products, launch new products and develop future business to enable the company to exceed financial and market share objectives.
• Lead and support a team of marketers and product marketing managers to define, prioritize, and implement long-term product roadmaps and near-term marketing strategies to exceed financial and market share growth objectives.
• Identify new markets and business opportunities globally; assess competitive landscape, market segment growth potential, and lead annual planning process.
• Develop and execute a digital and eCommerce strategy to deliver positive business disruption, incremental revenue growth and enhanced brand equity.
• Partner with Sales leadership to ensure alignment to sales pipeline objectives and build demand generation.
• Drive adoption and implementation of effective daily management tools and standard work in all Marketing functions and activities. 
• Foster talent development.  Engage team by inspiring passion for growth and continuous improvement.  Ensure the continued development of organizational talents and capabilities through succession planning, organizational assessment and talent acquisition using strategies that link with business goals.
• Ability to travel domestically and internationally; up to 50%.

Candidate Profile
 

• Bachelor's Degree in Business, Marketing, or related life sciences discipline. MBA preferred.
• 15 years' of commercial experience in marketing, business development, sales or product management preferred.
• Ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals.
• Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives.
• Broad marketing skill set including Voice of Customer, campaign management, demand generation, market segmentation, digital marketing, e-commerce, strategy development and competitor assessment in a complex global environment.
• Strong analytical, planning, forecasting and budgeting/financial skills
• Strong verbal, written, negotiation and presentation abilities.
• Able to effectively lead teams and prioritize the right work amidst a wide array of activities, question the status quo and inspire change
• Ability to manage multiple, complex priorities within demanding timeframes.

Brooks Leadership Competencies

• Builds Accountable & Collaborative Culture
• Leads with Strategic Agility
• Navigates Change
• Develops Talent Capability
• Drives Innovation

EOE  M/F/Disabled/VET