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Senior Manager Product Marketing

in Chelmsford, MA

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Job Description Job Attributes+

  • Req. ID

    R3444

  • Organization

    Semiconductor

  • Job Category

    Marketing

  • Job Type

    Full time

  • Job Location

    15 Elizabeth Drive
    Chelmsford, MA 01824
    US

Overview

The Services Marketing Product Manager is the leader of their Service Product Portfolio, and develops business plans, marketing strategy, products positioning, roadmaps and Go-To-Market plans to grow service revenue at profitable margin. 

The role requires indirect cross-functional business leadership to engineering, quality, field service, operations, other product line managers and sales to deliver projects on-time, prioritize investments, identify cost reductions and develop new services or enhance existing services.  Ensuring business system readiness, compliance from quote-to-invoice and managing the business forecasts are also required.

Responsibilities:

  • Aligned with Brooks’ strategy, develop and implement the service strategy including service product roadmaps and full life cycle plans (from design through warranty and after) based on market assessment, customer segmentation, needs analysis, and product capability/gap assessment.  
  • Create and maintain a multi-year business plan including a service operations and technology roadmap that ties into the financial plan.  Perform competitive and market analysis to identify market segments (OEM tool types, applications, technology nodes wafer sizes, regions, etc.), sizes, market share and trends.
  • Plan for new service product introductions on a global scale, including developing service requirements, identifying target markets/customers, writing MRDs and business cases and go-to-market strategies.
  • Develop the customer value proposition and pricing for each service product, training sales and service teams on Brooks’ service value and assist with the development of a multi-year product and business plan including growth strategy, pro-forma P&L and supporting financial models.
  • Create and develop all supporting collateral for service offerings, including value propositions, positioning and messaging, internal presentations, training and all customer-facing material 
  • Ensure continuing pipeline of new products to drive revenue growth including warranty support strategy, Post Warranty repair / exchange service offering, field upgrades, and service agreements, aligning with global operations in developing required regional capabilities and optimizing inventory investments.
  • Collaborate with regional sales and service teams on the ongoing development of new Service product opportunities and interact with finance, sales, business unit management and operations to ensure forecast accuracy and consistency. Promptly informs senior management of any change in the business or technology environment.
  • Own the customer satisfaction for the services product line and use customer scorecards, direct or indirect feedback, and any available information to improve the offering, its quality, or any aspect of the operational delivery to delight our customers.

Required Skills:

  • A Bachelor's Degree in Engineering or related field with 6+ years of experience in product marketing. MBA or similar advanced degree is a preferred.
  • Experience with the Semiconductor manufacturing industry is a must.  Knowledge of Brooks’ Robots and System solutions and Contamination Control Solutions portfolio, is preferred.
  • Excellent communication, written and oral, with ability to develop and articulate a service offering that addresses customer pain points.  Comfortable presenting in front of customers, peers and Senior Leadership.
  • Strong analytical and problem solving skills.  Data driven, can analyze raw data, and derive insights for business decisions or recommendations.
  • Self-started, willing to take initiative and able to work with minimum direction.  Exhibit leadership skills to shape/lead growth vision and marketing strategy, including demonstrating innovative acumen to develop and execute new ideas through collaboration.  Able to navigate and embrace change in a fast-paced environment.
  • Must be able to work and lead within a Global, matrixed organization spanning multiple time zones and across diverse, cross-functional teams including engineering, quality, operations, sales, product management, field service and finance.
  • Collaborate with and support sales and service teams to support customer negotiations and account planning/management for all new and existing service business opportunities, in order to meet annual financial revenue and profitability targets.   
  • Able to travel globally with Brooks Sales personnel to support ongoing sales and customer activities

JOB LOCATION

15 Elizabeth Drive
Chelmsford, MA  01824

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