Marketing Communications Associate

in Indianapolis, IN

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Req. ID

R4410
Organization

Life Science
Job Category

Marketing
Job Type

Full time
Job Location

2910 Fortune Circle West, Suite E
Indianapolis, IN 46241
US

Overview

Summary:

This position will develop, measure, and optimize marketing communication programs for one of our core business lines. You are creative and data driven and have hands-on experience building, executing and tracking effectiveness of marketing campaigns using both traditional and digital marketing tools. Strong project management skills will allow you to gather requirements and translate business needs into technical execution. This includes the responsibility for executing multiple marketing automation projects at a time, as well as other marketing projects, and ensuring that these projects are delivered on time and meet or exceed performance goals. The Marketing Communications Associate writes, edits and refines marketing content developed by the Product Marketing Management team to align with the style guide and brand standards in support of corporate marketing campaigns. A large degree of creativity and latitude is expected.

Essential Functions:

1. Execute tactical aspects of all marketing communications campaigns for this business line

2. Support product marketing, sales teams, marketing programs and/or accelerate prospect engagement

3. Drive leads into the sales funnel via digital and traditional marketing initiatives including collateral development, content marketing, email marketing, conferences/trade shows, social media, advertising, etc.

4. Collaborate with internal design team to gather graphics and other items needed to build out all campaigns and follow through from concept to completion

5. Create metrics and track ROI for programs and use them to enhance and monitor results to maximize engagement and conversion rates

Academic & Work Experience:

BS Degree; Marketing or related.
1 – 3 years marketing background with experience in B2B marketing to life sciences and academic markets.
Experience creating content for digital channels and growing a social audience
Marketing and/or sales experience in pharmaceutical, biotech or healthcare industry preferred
Experience managing marketing vendors and establishing working relationships preferred

EOE M/F/Disabled/VET

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"I have been blessed with excellent managers at Brooks that have helped me develop professionally and personally. Every day here at Brooks I have an opportunity to make a difference. It is very rewarding working at a company that is committed to excellence for our customers and truly cares about its employees and the community."

I’ve been working at GENEWIZ, a Brooks Life Sciences Company, for over 10 years across 4 different departments, and this has been a great place to grow my career and develop new skills. The environment is highly collaborative and team-oriented, with a strong focus on customer service. I would strongly recommend GENEWIZ to any prospective employee as an excellent place to work!

"I am grateful to be a part of such a wonderful company that strives to make the world a better place. My main career goal was to positively contribute to the world around me and, by working at GENEWIZ, I have the chance to make a difference in the field of science and technology. GENEWIZâ€™s friendly environment and positive atmosphere has allowed me to grow as an individual, learn new things in the field of genomics, and to strive to always find ways to improve. I look forward to my continued growth at GENEWIZ and to contributing to positively making a difference in the world."

"Working as an associate scientist in technical support for GENEWIZ, a Brooks Life Sciences Company, has provided me with an opportunity to apply my passion for science and helping others to the real world. I am humbled that my skillsets and expertise can play a part in helping research scientists around the world achieve the end goal of their experiments. GENEWIZ has provided me with opportunities to develop my skillsets in the fields of my own personal interests and allows me to practice them with experienced scientists. Every day is a new and exciting challenge and I am eager to see what the rest of my career with the Company has to offer."

“Working at Brooks has been an amazing experience. I have great mentors and supervisors who provide consistent training, guidance, and support, and give me the opportunity to develop my talents in sales and knowledge in genomics. Overall, Brooks has made me a more well-rounded professional. I am given the opportunity to pursue exciting new projects and am exposed to the most cutting-edge life sciences technologies.”

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