Digital Marketing Specialist

in South Plainfield, NJ

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Req. ID

R4092
Organization

Life Science
Job Category

Marketing
Job Type

Full time
Job Location

115 Corporate Boulevard
South Plainfield, NJ 07080
US

Overview

This position will develop, measure and optimize digital marketing programs for the SRS business line with Brooks Life Sciences. The candidate should be familiar with computer logic in order to set up automation correctly as well as foresee the effects of new automation on what is already set up in the system. Ideally, this person will have hands-on experience building, executing and tracking the effectiveness of marketing campaigns using Pardot, Hubspot, or other similar automation and CRM tools. This person will gather requirements and translate business needs into execution. This includes the responsibility for executing multiple projects at a time and ensuring that these projects are delivered on time and meet or exceed performance goals. Knowledge of SalesForce is a plus. The candidate will also be responsible for updating the Brooks Life Sciences website as needed.

Key work interactions (main interfaces with who the jobholder will have regular contact):

Marketing Team, Sales Team, Operations Team

Responsibilities (maximum 8 key tasks and responsibilities of this position):

Drive and lead the strategy and execution of all marketing automation campaigns through Pardot
Support product marketing, sales teams, marketing programs and/or accelerate prospect engagement
Assist with creation and maintenance of an email campaign calendar, and use it to collaborate with internal team members
Create targeted lists for high rates of engagement and improve metrics
Develop lead nurturing process to make sure there is timely follow-up of leads generated by marketing
Assist with maintenance of our database including new records, data appending and cleansing

Qualifications (knowledge, skills, experience, abilities, and other requirements):

Bachelor’s degree in business, marketing, or related field preferred
2+ years’ experience in a digital marketing role utilizing DRIP campaigns (e.g. Hubspot, Pardot, etc.)
Basic knowledge of HTML required
Pardot experience preferred
Droople experience preferred
SalesForce experience preferred
Strong analytical skills and attention to detail
Self-motivated individual who requires minimal supervision and can be fully responsible for steps of the campaign process
Team player with a strong work ethic and a willingness to be flexible
A proven track record of completing projects on time with a high-level accuracy
Strong communication and interpersonal skills

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HEAR FROM OUR TEAM MEMBERS

"I have been blessed with excellent managers at Brooks that have helped me develop professionally and personally. Every day here at Brooks I have an opportunity to make a difference. It is very rewarding working at a company that is committed to excellence for our customers and truly cares about its employees and the community."

I’ve been working at GENEWIZ, a Brooks Life Sciences Company, for over 10 years across 4 different departments, and this has been a great place to grow my career and develop new skills. The environment is highly collaborative and team-oriented, with a strong focus on customer service. I would strongly recommend GENEWIZ to any prospective employee as an excellent place to work!

"I am grateful to be a part of such a wonderful company that strives to make the world a better place. My main career goal was to positively contribute to the world around me and, by working at GENEWIZ, I have the chance to make a difference in the field of science and technology. GENEWIZâ€™s friendly environment and positive atmosphere has allowed me to grow as an individual, learn new things in the field of genomics, and to strive to always find ways to improve. I look forward to my continued growth at GENEWIZ and to contributing to positively making a difference in the world."

"Working as an associate scientist in technical support for GENEWIZ, a Brooks Life Sciences Company, has provided me with an opportunity to apply my passion for science and helping others to the real world. I am humbled that my skillsets and expertise can play a part in helping research scientists around the world achieve the end goal of their experiments. GENEWIZ has provided me with opportunities to develop my skillsets in the fields of my own personal interests and allows me to practice them with experienced scientists. Every day is a new and exciting challenge and I am eager to see what the rest of my career with the Company has to offer."

“Working at Brooks has been an amazing experience. I have great mentors and supervisors who provide consistent training, guidance, and support, and give me the opportunity to develop my talents in sales and knowledge in genomics. Overall, Brooks has made me a more well-rounded professional. I am given the opportunity to pursue exciting new projects and am exposed to the most cutting-edge life sciences technologies.”

“Working at Brooks has empowered me to take on new roles and responsibilities which has allowed me to broaden my career and increase my confidence in my abilities. The technology I work on is novel and the prospect of follow on projects is exciting. I appreciate the team environment in which I work and feel I am a valued employee.”

“Working at Brooks, I consider myself a technologist working mostly in Software. At Brooks, we work on the latest technologies including robotics, control, machine vision, and machine learning. Through our solutions we are bringing value to customers allowing them to solve their most complex issues. During my 10 years with Brooks, I’ve found hard work is rewarded while seeing how our bleeding edge technology captures market share while working with a fun and dedicated team.”

“I like working at Brooks because they value their employees and how they work toward a common goal. I get to work both individually and with my team on a variety of challenging projects, which helps me grow both personally and professionally.”

"Working at Brooks, you are surrounded by a great group of people. They are experienced, have positive energy, and are willing to pull together as a team to go the extra mile. Also, the work we do at Brooks is in a diverse and dynamic market where we are continually coming up with new solutions. The combination of this makes coming to work each day very enjoyable."

“Working at Brooks has helped me to grow as an engineering leader and innovator. As a research and development engineer, I have the opportunity to work on improving existing technology as well as tackling the next generation of challenges. I can only accomplish these goals due to the exceptional community that has been built at Brooks. Every day I wake up and I am excited to get to work and be a part of that Brooks community.”

“My one goal after graduating was to begin a career in a company that loved robots as much as I did. As a Mechanical Engineer in the rotational program at Brooks Automation, I look forward to facing new and interesting challenges every day that let me continue to expand my knowledge base. I not only get to work in a wide variety of robotics subfields, but also have the opportunity to work alongside top-tier engineers who are inspiring models for the type of engineer I would want to be like in the future.”

“It has been fun to be a part of an organization which is growing and adding new products which are truly novel and support an unmet market need. It is a dynamic culture with a lot of opportunity to contribute and grow professionally.”